|The title of your blog post needs to catch attention.
If it fails to catch attention, then people wont read the post. And
the time spent writing the post will be wasted. The title is also
used in the search engines. So the title needs to catch the
attention of search engine users too. |
What are some
techniques you can apply so your title gets attention?
First, you can include a benefit in your title. People want
to know whats in it for them or what advantages they can gain. By
including a benefit, youll get their attention and make them want to
read your post.
Another technique is to add urgency to your
title. Urgency makes them want to read your post now rather than
later. For instance, the title “Triple Your Productivity” is good
because it has a benefit.
But adding urgency will make it
even better. For example, you could say, “6 Shocking Secrets
Recently Discovered That Will Triple Your Productivity.” Or, “A Rare
Scientific Breakthrough Proven to Triple Your Productivity.” The
reader wants to learn those secrets or the breakthrough by reading
the post now rather than later.
You can also make your title
specific to get attention. For instance, instead of “Boost Your
Productivity,” you can make it more specific by saying, “8 Tips to
Boost Your Productivity.”
Another tip is to make your title
unique. If your title is similar to other titles that exist, or if
you use cliches, then itll be hard for your title to catch
attention. Your title needs to stand out by being unique. So instead
of “Boost Your Productivity,” you could say “Rapidly Increase Your
Productivity By Applying These Secrets That Few People Know.”
Ideally, youll want to include more than one of these 4
elements in your title. If you combine them, itll add more power to
your title and really get attention.